Saul Bass was one of the giants of graphic design and of course motion picture title design.
Here’s a link to an interesting film he produced for the Bell Systems logo, which pretty much invents what people now call branding.
Creative Solutions for the Moving Image
Saul Bass was one of the giants of graphic design and of course motion picture title design.
Here’s a link to an interesting film he produced for the Bell Systems logo, which pretty much invents what people now call branding.
Here’s a talk by branding design legend Michael Wolff on the role of brinksmanship in pitching.