Creative Solutions for the Moving Image

Saul Bass Invents Branding

Saul Bass was one of the giants of graphic design and of course motion picture title design.

Here’s a link to an interesting film he produced for the Bell Systems logo, which pretty much invents what people now call branding.

Michael Wolff on Brinksmanship

Here’s a talk by branding design legend Michael Wolff on the role of brinksmanship in pitching.