Martin Lambie-Nairn is the creator of globally famous brand identities for Channel 4 and the BBC. He is also an extremely nice man. Here he is talking about his career and approach to brand management and the importance of understanding, being different consistency.
Saul Bass was one of the giants of graphic design and of course motion picture title design.
Here’s a link to an interesting film he produced for the Bell Systems logo, which pretty much invents what people now call branding.
Here’s a talk by branding design legend Michael Wolff on the role of brinksmanship in pitching.