I developed an umbrella concept to showcase a series NYC located documentaries. I liked the idea of exploring tall stacked typography to represent a building metaphor (a play on words and visual pun on the word ‘story’) the idea was made more evident by adding windows using the the counters in the letterforms to make a window shape. The window motif was extended into the animation as a device to show figures silhouetted in the window frames.
Channel Sub-Brand
