Saul Bass Invents Branding

Saul Bass was one of the giants of graphic design and of course motion picture title design.

Here’s a link to an interesting film he produced for the Bell Systems logo, which pretty much invents what people now call branding.

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Saul Bass Invents Branding

Saul Bass was one of the giants of graphic design and of course motion picture title design. Here’s a link to an interesting film he produced for the Bell Systems logo, which pretty much invents […]
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